Google Ads, SEM, PPC, Online, Digital Marketing Services in Kochi
Kochi is the commercial hub of Kerala, now one of the fastest growing cities in India. The recent years has witnessed phenomenal business growth in Kochi. At this incredible growth phase, one of the major challenges for businesses in Kochi is digital marketing.
Modern business growth has to be supplemented by digital marketing support, especially new age marketing services using search engines and social media. Kochi has a strong traditional marketing service industry but, the city still lacks professional service support in the online marketing service segment.
More and more customers are now starting their search for a product or service on the internet, using a search engine. A digital presence in the form of a website and a supporting online advertising strategy is now a must for modern businesses in Kochi. Search engine marketing or PPC (pay per click) is an excellent marketing channel for new age businesses. With search engine marketing you can show your ads to customers when they search on Google, Yahoo or Bing.
Search result example showing only ‘ads’ on top of the page. Keyword: apartments in kochi
There are many advantages of search engine marketing that is ideal for businesses in Kochi
- Suitable for any business and instant results – SEM or PPC is ideal for lead generation or e-commerce. You can use your website for lead generation of sales. Once the campaign is live you will get instant results.
- Get in front of customers anywhere – Show your ads on any device. Desktop, tablet or more importantly mobile devices. Show your ads in search results or other websites. Use text ads, banner ads or video ads.
Read more about the available types of ads of here.
- Highly targeted – Your ads will be visible to customers only when they actively search for you. This is the time when they are most likely to take an action like purchasing a product or providing their contact details as a lead. You can select the keywords which are most important for your business and you only pay when a customer clicks your ad and visit your website.
- Low cost – You can start with a very small budget (many traditional advertising channels requires a huge initial investment). You can start with a test campaign and then increase your budget once you find the campaign is beneficial for your business.
- Reach and Flexibility – You can reach customers anywhere. Even you can run your ads outside your country. You can get customers from Middle East, Europe or America. This is a great option for many businesses in Kochi including builders, tourism and health care service providers.
- Accurate measurement – Businesses can easily and accurately measure the results. You can find how many customers saw your ads, clicked on the ads and how many leads or sales happened and what the exact cost is. This accurate measurement is not possible with any other type of advertising.
Lead Generation for Businesses in Kochi
Considering the major types of businesses in Kochi, the most important challenge for them is generating quality sales leads. Due to the precise targeting options available with Google Ads (AdWords) it is possible to generate high quality leads from prospects from anywhere in the world. This will be a great marketing channel for the thriving construction, tourism, services and health care businesses in Kochi. On the other hand, services, manufacturing, exporting and other businesses in Kochi can find new customers from around the globe.
Need help in creating a long term digital marketing strategy and creating your online marketing campaigns?
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